To better serve our clients and brokerage communities, Mason & Morse Ranch Company along with several rural farm, ranch and land real estate Brokers/Agents have formed a U.S Co-Op, a formal cooperative organizational structure that holds true the values and ideals shared by farm, ranch & land brokers. The Co-Op is both owned and managed by licensed Brokers/Agents. Every Broker/Agent who joins shares equal ownership and holds a unique voice.
Cooperative Priorities Include:
Create an efficient cost advertising resource to better serve clients
Membership limited to Licensed Brokers/Agents
All Members have one share, one equal vote
Data ownership and control
Digital marketing costs controlled
Discounts from cooperative marketing relationships
Plans will include discounted E&O and other insurance member benefits
Profit sharing through dividend distributions to member-owners
With strength in numbers, the Co-Op will endeavor to add discounts and advantages in relevant markets that cater to the rural land and country living lifestyle. Through the strength and effectiveness of its buying powers, Co-Op members will benefit from competitive prices in print publications in key industry publications and websites.
“The Co-Op gives the power of information back to the land brokers,” said Dan Murphy, M4 Ranch Group Broker and President of the Co-Op. “It’s important for our brokers and agents to have control of their listings and their budget. Flexibility and choice have always been important in a marketing strategy; no one wants their entire budget tied up in one place. It’s an important time to embrace this concept.”
“Cooperatives have been the foundation of rural America business for more than a century,” said Managing Broker Bart Miller of Mason & Morse Ranch Company and a Founding Member. “An organization of people with common business interests, high principles and a need to manage their industry in a time when large corporations are increasingly in control of the market space and pricing is important for our industry. Inevitably this leads brokers to service their clients more effectively.”
The Land Broker Cooperative was created in 2018 by a group of professional farm, ranch & land brokers who recognized the importance of serving the needs of the rural real estate brokerage community. These include reaching a target audience and providing services on a cost-competitive basis while allowing you to protect personal and professional data. This broker/agent-owned cooperative offers an equal voice to all members, group buying power and shared participation in any profits.
For more information on The Land Broker Cooperative please contact:
